This sounds like it's going to be great--you've put a lot of thought into it. I'm working on something myself. I should go back and reread On Writing, because that's a great book to reference. It's straightforward and simple and doesn't talk down to the reader.

Which brings me to my question:

I've never read a Stephen King novel; don't plan to, either.

My question is Why? I'm really curious. What is it about what you've heard about SK that makes you not want to read his books?